Advice service
Insurance advice, honest.
We help families with mortgages, business owners, and pre-retirees across south east Queensland get the cover they need. Honest assessment of what's required, what isn't, and how it should be structured. Plain English plan, fee quoted up front, no commissions or kickbacks from product providers.
Free first meeting. No obligation.
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Life
Do I really need life cover?
If you have a mortgage, dependants, or both, almost certainly yes. We size it from your debts, your income, and what your family would need to keep going. Often the cheapest of the four cover types.
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Disability
What's TPD cover, and do I need it?
TPD (total and permanent disability) cover pays a lump sum if you can never work again. What "never work again" means depends on the policy definition: "own-occupation" (your specific occupation) versus "any-occupation" (any job suited to your training or experience). The two definitions can pay out very differently — we explain which suits you when we look at your situation. Crucial if you're the main earner. The definition matters: "own occupation" pays out more easily than "any occupation" but costs more.
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Income
How does income protection work?
IP (income protection) replaces up to 70% of your income if you can't work due to illness or injury. Waiting periods, benefit periods, and definitions matter. Stricter post-2021 rules apply to new policies.
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Trauma
Should I have trauma cover?
Trauma cover pays a lump sum on diagnosis of major conditions like cancer, heart attack, or stroke. Often debated, sometimes essential. We walk through what's covered, at what cost.
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Structure
Should my insurance be inside super or outside?
Inside-super premiums are tax-effective and don't hit cash flow, but the cover types and definitions are usually weaker. Outside-super gives stronger cover. We model both for your situation.
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Premiums
Stepped or level premiums?
Stepped premiums start cheaper and rise sharply with age. Level premiums start higher but stay roughly flat. The right choice depends on how long you'll need the cover and your tolerance for premium increases.
How we work
Four steps. Clear at every stage.
The first two are free, so you can decide whether we're the right fit before any money changes hands.
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Free · 20 min
Step 01
First call.
A quick conversation about your situation and what cover you currently have.
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Free · 60-90 min
Step 02
Discovery meeting.
We map your debts, income, dependants, and existing cover. Identify gaps and overlaps.
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Quoted fee
Step 03
Statement of advice.
A written cover recommendation with sums insured, structure, premium types, and a fee you agree before we start.
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Annual
Step 04
Annual reviews.
We check the cover annually and adjust as your debts, dependants, and income change.
The first two steps are free, no commitment. You're never on the hook until the written plan is on the table.
Fees
What insurance advice costs.
Straight numbers up front. Flat advice fee. Where commissions exist, we rebate them or work fee-for-service. No incentive to sell you cover you don't need.
Insurance review + plan
$2,500 to $4,500
A written insurance strategy quoted in dollars before you commit. Premiums are separate.
First meeting
Always free
A no-obligation chat about your cover gaps and overlaps.
How we're paid
Fee-based
Flat advice fee. Where commissions exist, we rebate them or work fee-for-service. No incentive to upsell.
General information only. Premium amounts depend on age, occupation, health, smoker status, and chosen structure. Actual fees and premiums are quoted in writing before any policy is recommended or applied for.
Case study
A real example, names changed.
Cover stack built
$1.2M
Combined sum insured across life, TPD, income protection, and trauma. Sized to clear the mortgage and replace 5 years of income if the worst happened.
How we got there
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Sized life and TPD at $750K each (mortgage cleared plus 5 years of income).
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Set up income protection at 70% of income, 30-day waiting period, benefit to age 65.
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Added trauma cover at $200K as a one-off lump sum on major diagnosis.
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Structured life inside super (tax-effective), TPD and IP outside super (stronger definitions), trauma outside super.
Default super cover is a starting point, not a finish line. Worth knowing what would pay out for you.
Book your reviewIndicative figures only. Premiums and sums insured depend on age, occupation, health, smoker status, and chosen structure. Actual cover is recommended in writing in a Statement of Advice.
Why us
Why clients choose us for cover.
Experience
16+
Years across insurance advice.
Life, TPD, income protection, and trauma cover for families and business owners.
See George's profileRatings
Average from 58+ Google reviews.
Every review is public and unedited on our Google Business Profile.
Read them on GoogleFees
Fee-based.
No commissions, no kickbacks.
Where commissions exist, we rebate them or work fee-for-service. No incentive to upsell.
How we're paidAlso Springwood office with free parking·Plain English, no jargon·AQF Level 8 credential
Do I really need life insurance?
If you have a mortgage, dependants, or both, almost certainly yes. The question is how much, what type, and how it's structured. If you're single, debt-free, with no dependants, you probably don't need life cover at all (TPD and income protection usually still matter).
What's the difference between TPD and income protection?
TPD pays a lump sum if you can never work again. Whether that triggers depends on whether your policy uses the own-occupation or any-occupation definition. Income protection pays a regular monthly amount if you can't work for a period (typically up to 70% of your income, for a defined benefit period). Most pre-retirees with debt or dependants need both.
How much cover do I need?
We work it out from your debts, your income, your dependants, and how long they'd need support. As a starting point: life cover should typically clear all debt and replace 5 to 10 years of income. TPD similar. Income protection at 70% of pre-tax income.
Should my insurance be inside super or outside?
Inside-super premiums are tax-effective and paid from your super balance instead of cash flow. Cover types and definitions are usually weaker (especially for TPD and IP), and policies sometimes lapse if your super stops contributing. Outside-super gives stronger cover and policy continuity, but you pay from after-tax income. We model both.
What's the difference between stepped and level premiums?
Stepped premiums start cheaper but rise with age, often sharply after 50. Level premiums start higher but stay roughly flat. If you'll only need cover for 5 to 10 more years, stepped usually wins. If you need cover for 20+ years, level usually wins.
What does it cost to insure a 45-year-old?
For a 45-year-old non-smoker on average rates: roughly $30 to $60 per month for $750K life cover, $40 to $90 per month for $750K TPD, $100 to $200 per month for income protection at 70% of $100K income. Indicative only. Actual premiums depend on age, occupation, health, smoker status, and chosen structure.
What's "any occupation" vs "own occupation" TPD?
"Any occupation" TPD pays out only if you can't work in any job suited to your training or experience. "Own occupation" pays if you can't work in your specific occupation. Own occupation is broader (more likely to pay out) but more expensive and only available outside super.
Will my pre-existing condition affect my premium?
Probably yes. The underwriter will load the premium, exclude the condition from cover, or in serious cases decline the application. Honest disclosure is critical. Trying to hide a pre-existing condition usually voids the policy at claim time.
How long does the application process take?
Typically 4 to 8 weeks. Underwriting (medicals, blood tests, GP reports) takes most of the time. Simple cases with no health issues can be quicker. Complex cases (existing conditions, high-risk occupations) can take longer.
What happens if I never claim. Is it wasted?
Insurance is for the worst-case scenario, not for return on investment. If you never claim, the premiums you paid bought peace of mind during years where you had real exposure. Most clients view it the way they view car insurance: you hope you never need it, but you'd never drive without it.
Meet your adviser
George Iacovou
- AQF Level 8
- Code of Ethics
- AFSL 232706
Most of my insurance work is for people with debts, dependants, or business risk who want to know what they need rather than what gets sold to them. Defaults inside super are a starting point, not a finish line.
You pay me directly. I don't take commissions. If your existing cover already does the job, I'll tell you that on the first call.
Further reading
Three guides for your cover.
Plain-English reads to go through before or after your first meeting.

Income protection insurance in Australia: what you need to know
A direct walk-through of how income protection works, what to look for, and the rules that changed in 2021.
Read article →
How much does a financial adviser cost in Australia?
A plain breakdown of advice fee models, including fee-for-service for insurance reviews. Helps benchmark before you commit.
Read article →
How to choose a financial adviser in Brisbane
What to ask, what to watch for, and how to tell whether an adviser is genuinely fee-based or commission-led.
Read article →Let's connect
Want to know if your insurance does the job?
A free 20-minute call to see if we're a fit. If we're not, we'll point you to someone who is.